About Greenbrook Memorials

Four Generations of Memorialists

In 1916 my Great-Grandfather, Ruperto Sierra opened the Sierra Granite Company in Montpelier, Vermont after working for years in the granite memorial manufacturing industry. Then in 1923 he relocated his business to a new plant in Barre, Vermont. The Sierra Granite Company manufactured granite memorials from 1916 to 1968.

My Grandfather, Serafin Sierra learned the trade working in his fathers manufacturing plant. He married my grandmother Guadalupe and moved from Vermont to Union, New Jersey. In 1940 he opened a granite manufacturing and sculpting studio in Hillside, New Jersey. His business was in operation until 1955. He later co-owned a granite quarry and then became a commissioned salesman representing manufacturers in the granite industry.

My father, Frank Pinho married Serafin's daughter Carmen, and Serafin helped them establish our current monument business — GREENBROOK MEMORIALS. Originally the business opened on Highway 22 in the Township of Greenbrook in 1960 and then relocated to its current location in the Township of Middlesex (Highway 28) in 1981.

I have worked in my family memorial business my entire life and became proprietor of Greenbrook Memorials in 2000. My father, Frank Pinho has worked 54 years in our family business. Although semi-retired, he is still very involved in the business and his knowledge and experience is invaluable.

~ Greg Pinho